Unless you've been living underneath a rock given that 1977, then odds are you know just how common the huge film franchise Star Wars has become. Designed by George Lucas originally as a type of cowboys and Indians style carry on, but in space, no 1 could have expected the films to become so massive and so ingrained into contemporary common culture. What makes Star Wars' good results stand apart from other movies' success although is the massive quantity of time, planning and money that gone into merchandising. Rumour has it that Lucas was content to wave his director's fee for a bigger cut of the merchandising rights instead, and that paid off in spades, as every little thing from Star Wars action figures and bed sheets to bicycles and board games have subsequently flooded the market place.
These toys and games are just as well-known with youngsters these days as they were when they initial appeared on toy shop shelves even though, over 30 years ago. Although numerous toy producers would no doubt really like to emulate Star Wars' profitable toys sales, the secret to their reputation is really very basic. The three original films, plus the three subsequent films, all dealt with archetypal characters which had been all going by means of trauma, with the support of their buddies and family. This base-level storytelling device meant that they could dress the plot up in as many particular effects as they wanted but underneath it all was nevertheless a very simple Romeo & Juliet style adore story that anyone could relate to.
Like modern day soap operas, Star Wars told distinct tales that all of its watchers could almost certainly relate to, so when it came to producing and advertising toys and games, it was far simpler to sell them as the brand currently had a very wholesome and 'safe' really feel to it internationally.
Yet another cause that Star Wars games and toys have turn out to be so well-known and so collectible is largely down to the enormous number of fans that the movies have generated. Not only can a new Star Wars game come out with the knowledge that it would be received by a huge and extremely much prepared-produced target audience, but it also has the advantage of virtually totally free advertising in a sense. Star Wars is so ingrained into well-liked culture that whenever a new product comes out, the makers know that it will probably sell well as there are so numerous other Star Wars merchandise and references out there to support it.
Of course, not only does the franchise have a lot of fans, but it also has several critical fans that would go to the ends of the earth to get their hands on the latest Star Wars games or toy. Like Star Trek, the makers of Star Wars know that a proportion of their fan base is produced up of individuals who will be happy to invest a lot of income on relatively obscure pieces of merchandise, meaning that they can then balance this out by releasing mainstream Star Wars-branded High Street favourites too.
Isla is a part of the digital blogging team at shoutingindigital.com who operate with brands like Woolworths. For much more information about me, or to preserve up to date with the newest in retail news, examine out my posts at shoutingindigital.com or pay a visit to my Twitter account, @shoutingID.
Report from articlesbase.com
